CowanWorks / Independent venture studioAN INDEPENDENT VENTURE STUDIO

THE NEXT CHAPTER IS OURS TO BUILD.

WORLDS
IN THE
MAKING.

Education. Business. Personal style.
Real problems. Companies taking shape.

Enter the stories↘
+01 / FINBEAUTYSCROLL THROUGH THE COMPANIES
PROLOGUETHE QUESTION THAT STARTS IT

The studio

It starts with
a problem worth solving.

A beauty career. A family business. The clothes we wear. The bill we don’t understand.

CowanWorks brings a founder’s curiosity to everyday life, building companies around the people who use them.

FINBEAUTY✳WARBLER✳ATELIER COWAN✳PATIENT ADVOCACY
CHAPTER 01THE COMPANIES

DIFFERENT WORLDS. ONE INTENTION.

Every company starts
with someone.

Something they want to understand.
Something that could work better.

STARRING
  1. 01FOR A CAREER IN BEAUTY

    A career you love should have a future you can afford.

    Becoming a hairdresser takes commitment, practice and the courage to build something of your own. Being good at the work does not make the financial decisions disappear. What to charge, how to manage an uneven month and how to plan beyond the next appointment can shape whether a career feels sustainable.

    The U.S. Bureau of Labor Statistics reports that 48% of hairdressers, hairstylists and cosmetologists were self-employed in 2025. For nearly half the profession, the craft comes with the responsibility of running a business. Pricing, cash flow and planning for the future deserve a place alongside technical training.

    FinBeauty brings financial and business education into that everyday reality. Our purpose is to help beauty professionals understand their money, make informed decisions and build a future around the work they love. We believe that confidence can play a part in helping more people stay in the industry they chose.

    Source: U.S. Bureau of Labor Statistics, 2025 employment data ↗Discover FinBeauty ↗Available now
  2. 02FOR THE PEOPLE RUNNING A BUSINESS

    The business should not depend on what you can keep in your head.

    For a small or midsized business owner, a missed follow-up can mean more than a lost sale. It can mean letting down a customer whose trust took years to earn. When customer records, conversations and orders live in different places, keeping the business moving becomes another job on top of running it.

    The OECD’s 2025 survey of 1,009 businesses across ten countries found that maintenance costs and time for training were the leading barriers to adopting digital tools. OECD research also identifies a major gap between small and large firms in adopting connected customer and business-management systems. More software only helps when the people running the business can make it work for them.

    Warbler is being built to keep customer relationships, activity and opportunities connected, so the next conversation can begin with the full picture. Our ambition is to help owners protect the relationships they have earned and give their teams a clearer way to follow through. A business should be able to grow without its owner having to remember everything.

    Research: OECD, SME Digitalisation for Competitiveness, 2025 ↗Context: OECD research on business-system adoption ↗In development
  3. 03FOR A MORE PERSONAL SENSE OF STYLE

    Feel like yourself before you say a word.

    The way you dress can carry something deeply personal: your confidence, your creativity and the person you are becoming. Finding clothes that feel like you can change how you enter a room. Your own point of view deserves more room than a feed of someone else’s recommendations.

    Atelier Cowan begins with that connection. We are building a more personal way to explore clothing, discover possibilities in your own wardrobe and express a style that belongs to you. Whether you are shaping your personal brand or getting dressed for a day that matters, our purpose is to help you recognize yourself in what you wear.

    In development
  4. 04

    Patient
    advocacy

    FOR THE MOMENT A BILL BECOMES A QUESTION

    Your energy belongs in getting better.

    Being unwell can make even an ordinary day difficult. A disputed bill or a coverage denial adds another responsibility when you may already be worried about your health, your family and how much more you can manage. Understanding the paperwork and finding the energy to challenge it are different burdens.

    In KFF’s 2023 national survey, 58% of insured adults reported a problem using their coverage in the previous year. Having insurance does not always mean knowing how to get the help you expected.

    We are building our patient advocacy venture for the person on the other side of that paperwork. Our purpose is to help people understand a bill or coverage decision, gather the records that matter and pursue the next step with support. We want fewer people to feel they have to carry the fight alone.

    Research: KFF Survey of Consumer Experiences, 2023 ↗In development
CHAPTER 02THE BELIEF

THE REASON TO BUILD

Technologyshould give peoplemore roomto live.

More understanding. Fewer obstacles.
More time for the things that matter.

PEOPLE AT THE CENTER.THE WORK FOLLOWS.
CHAPTER 03 / CRAIG COWANTHE HUMAN BEHIND THE WORK
Craig Cowan smiling at a park café table, wearing black
CRAIG COWAN FOUNDER, COWANWORKS

01 / THE ROOTS

Business begins
with people.

Craig Cowan grew up around his father’s professional beauty distribution business, surrounded by stylists, salon owners and educators.

He saw how relationships sustain a company, and what it means when employees and customers depend on you. His father’s curiosity, care for people and quiet confidence became lasting influences.

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THE NEXT CHAPTERIS STILL BEING WRITTEN

THE NEXT
CHAPTER.

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A CRAIG COWAN VENTURE STUDIO

COWANWORKS

INDEPENDENTLY IMAGINED. CAREFULLY BUILT.
00 / The openingA COWANWORKS PRODUCTION