Software with a point of view.
CowanWorks holds the products Craig Cowan builds: focused tools, deep category knowledge, creative systems, and consumer experiences with a clear reason to exist.
Specific work inside large industries—and everyday moments.
The best starting point is a market Craig understands from multiple angles: manufacturer priorities, distributor pressures, salon economics, professional workflows, product decisions, and customer trust.
A CowanWorks project needs a repeated friction point — something people work around every week because the available tools were not shaped for them.
The customer has to be identifiable, reachable, and close enough to the problem that a better tool is not abstract.
The category has to leave space for taste. If the product cannot carry a point of view, it does not belong here.
Built from time spent inside the beauty industry, not around it.
Craig Cowan builds from the field.
Craig’s work is rooted in an intimate understanding of the beauty channel: how manufacturers think, what distributors manage, what salon owners decide, and what professionals carry behind the chair. CowanWorks turns that category knowledge into products with sharper context than broad software can carry.
The studio’s beauty vertical is anchored by a simple commitment: build at the front edge of where the industry is going — better business systems, better financial understanding, and technology that respects how beauty professionals already work.
Career durability for beauty professionals.
FinBeauty teaches the financial and business side of the beauty industry: pricing, cash flow, client value, taxes, ownership paths, and long-term career decisions.
Visit FinBeauty
Always-on support for the beauty channel.
Warbler is being built for AI customer service reps that can answer around the clock, support multiple languages, and stay aligned with distributor policy, manufacturer product knowledge, promotions, and account-specific guidance.
Its Nashville roots still matter: a city built around songwriting gives the songbird name cultural memory. But the product promise stays clear — faster, more accurate answers for beauty businesses and the teams that support them.
Open WarblerMake one idea fit every channel.
VyoForge takes the rough material small businesses actually have — a clip, a script, an offer, a customer proof point — and turns it into videos, captions, thumbnails, CTAs, and follow-up copy shaped for where each piece will live.
One clean LinkedIn cut. One sharper Reel. One TikTok-native opener. One email follow-up. The same idea, translated with taste.
Open VyoForge
Your camera roll has a soundtrack.
Piclist reads the feeling inside a photograph, combines it with the music you already love, and shapes a playlist for that exact moment.
Take a picture or choose one from your camera roll. Piclist finds the mood, keeps your taste in the mix, and gives the memory something to sound like.
Open Piclist